The first step towards a successful solution -- full disclosure. We admit it, there will need to be a couple of very intense and detailed meetings that are the foundation of this process. We need to have a clear understanding of your vision and the needs that support it. We will address every aspect of your marketing mix: your audience, your competition, your offering, your messaging, your timing, your budget, your branding, yours strategies, what you know about the market, what you need us to help you find out, what you like, what you dislike, and everything in between. We both need to understand and agree on what problem/need we are solving.

Next, we will start shaping your solution. We typically put together 2-3 solution recommendations that fit your needs. While all are valid recommendations they will usually differ slightly due to budget limitation, risk assessment, and execution style. During this phase we also start the visualization process. You will see detailed visual concepts ("look and feel") coordinated with the solution recommendations. Once we have agreed on the direction and the execution, we will put together a detailed project plan, listing all elements, deadlines, lines of responsibility, etc.

This is perhaps the most important stage of all, and it is often overlooked by many of our competitors. With you we will pick out representative content from the project plan and develop it in full. You will see exactly what it will look like, sound like, how it will behave, -- everything. The point is to validate the project with a small portion of your deliverables, so if for some reason we do need to change, we can, without the cost or time burden of redoing the entire project. We realize that it can occassionally be hard to visualize something from words or a set of comps, so the prototype might be the first instance you have to fully appreciate the direction. Once we have locked down the prototype, we are on a good track towards completion.

The home stretch. While it is one of the final stages, it can still be one of the most time consuming. All remaining production is done here. All graphics, copy writing, audio, fulfillment plans, photo shoots, etc. -- everything gets done here. Then, finished content assets are turned over to the final compilation crew, wether it be the layout artist, multimedia developers, HTML coders, offline editors, etc. But we aren't finished there. Before anything is considered complete it must pass our rigid testing and proofing procedures to insure the deliverable is solid.

We're not done yet. Just because the final files have been sent to the printer or the gold CD to the duplicator, it doesn't mean that the project is over with. Deployment includes, full documentation, training, distribution, transition support and possibly even maintenance, if you desire.