You don't always want your audience to work for their information, nor do you want to force them to read, or go online. The beautiful thing about video is that you can control the delivery and the timing and the information exchange. Your audience is free to be passive and absorb and experience your message.

Now more than ever video is a substantial ingredient into your marketing mix. It is often delivered on it's own as a VHS tape or viewed as a broadcast quality stream at an event. Video is being integrated into CD-ROMs, DVDs, Web casts, and even email.

Each medium has it's place and lends itself to a particular solution. There is a time for 2D flat cell animation, there are times that the best solution might be a multi-image slide show. But, with today's integrated media solutions, video opens up additional avenues and is an effective way to repurpose content tomorrow.